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Alexa Keihl

Certifications: Certified Personal Trainer (IFPA), Certified Group Fitness Instructor (ACE)
Location: Santa Cruz, CA
Contact Info:

When and why did you become a trainer? 

I’ve been a trainer for 12 years now, starting as a personal trainer, training people in their houses, and eventually group trainer, which I have in my garage and at someone’s house. I became a trainer because I got into weight training for myself, and because I found it to be so beneficial for me physically and mentally, I wanted to work with other people to help them see the positive results of resistance training.

What are some adjectives your clients would use to describe you? 

This has been an interesting exercise for me, because I asked a group of women who meet weekly in my garage for “booty camp,” this question, and the replies were gratifying. These were some of the responses:

  • Focused, patient, cheerfully intrepid in her attempts to motivate cranky clients to do their best;
  • No nonsense, but fun at the same time, hard working, sensitive to individual needs for modification, strong, knowledgeable about correct execution of moves, caring;
  • Positive, welcoming, motivating, thoughtful;
  • Committed, empathetic, role model, girlfriend;
  • Focused, determined, on-her-game, responsive, creative;
  • Welcoming, informed and informative, focused and fun. You really put the personal into personal trainer!

What made you choose the IFPA?

I took the certification course with a friend and IFPA was recommended to her by a trainer. I did the research and agreed with her.

How do you keep your clients motivated?

I strive to be a role model to the women I train – staying healthy and in shape is a good marketing tool and incentive for others. I work with an amazing group of women who are very supportive of each other and encouraging of successes. I think that having “buddies” who work out together is a great motivator.

If you have taken more than one course, what has been your favorite certification course?

I really enjoy the FitBits. I find them interesting and informative about a variety of health topics.

What is your best success story?

This is another of the questions I posed to my clients, and there were three great responses:

  • Got me off the tennis courts during the week to finally workout at the age of 56
  • I dropped my Pvt. Benjamin attitude and now embrace working out
  • I think one of (many of) your successes is keeping the group on track and engaged with gentle-but-firm direction accompanied by excellent music

What I see as success is watching the women I work with getting stronger, more comfortable with their bodies, becoming better at balance, and each achieving her own personal goals.

What qualities set you apart from other personal trainers? Education? Experience?

As an older trainer, I found my niche with women who are interested in using weight training to enable them to go about their daily lives with more confidence in lifting, balancing, stretching. I work out right along with them because it helps me to gauge what is and isn’t working, if I over or under reached the exercises, and to model the exercise. I am always learning and finding new ways to challenge everyone, while adapting exercises to individual limitations due to injuries or differences in fitness levels. I also love to have a fun music; several clients have given me songs they have and I put them together in playlists.

How do you envision growing your personal training business?

Right now I have a full time job, so my fitness training efforts have time limitations. Once I am able to retire or become employed part time I would love to expand work out classes to more days per week and also have more one-on-one sessions.

What is your best advice to someone just starting in the business?

Find what you are strong in, what you are passionate about, and it will show through in your training.