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Kim Norland

How long have you been a Personal Trainer?

I have been a certified personal trainer sine 1997. I have a degree in Recreational Activities and have been teaching/training ever since.

What made you choose a career in personal fitness training?

I enjoyed fitness from a small age when I watched and participated with my parents in their home gym. As I grew into a young adult, I had dreams of teaching fitness. By the age of 18 I made my dreams come true when I decided to go to school for fitness and become a personal trainer! Looking back through the years, I wouldn’t change a thing. Helping others lead a healthy lifestyle is my passion.

What made you choose the IFPA?

IFPA was a recommended certification to a career I had in 2004. I found value in the learning materials and have continued my certification for the past 13 years. IFPA has been helpful, responsive to my questions and have made me feel part of the team.

What are some adjectives your clients would use to describe you?

Fun, Passionate, friendly, supportive, positive, motivating

What qualities set you apart from other personal trainers? Education? Experience?

With over 20 years experience, I live eat and breathe fitness. I practice what I preach and have a way of teaching people to have fun with their fitness journey. Many people new to fitness don’t initially view Fitness as “fun”, but I find most of my clients truly enjoy the process as they learn how to eat for life and make fitness a lifestyle.

What aspect of personal fitness training do you like most?

Personal training can be a fun and rewarding career. Some of the best moments as a trainer is watching the smiles as clients notice progress, fit into smaller clothes and gain strength. I have seen many clients walk through the door for the first time scared, reserved and even in tears. Watching those same clients gain confidence and a bounce in their step as training progresses is exciting and makes me proud to do what I do.

What is your best success story?

I recently trained a young lady who had a dream to join the USA NAVY. She needed to lose 30 pounds and get in shape, in order to make her dream come true. Not only did she gain the strength to pass her PT test, she surpassed her weight loss goals! Stephanie lost 45 pounds, was able to register and is currently away at BootCamp.

How has the PFT business changed since you started?

IFPA has offered many more online resources, help and continued education options.

How do you envision growing your personal training business?

I plan to continue what I do with my adult clients. I would like to encourage kids to get fit as I believe fitness starts from a young age. Hopefully, I can inspire families to stay fit together in a fun way.

What was the hardest challenge you had to overcome in your personal training career?

As a new trainer, building your clientele in the beginning can be overwhelming. It takes time to build rapport and trust to where you have a quality career. Once I was able to demonstrate my knowledge and passion towards helping others my career took off, mostly by word of mouth.

What is your best advice to someone just starting their career as a personal trainer?

Get in the gym, shadow other trainers and drop your ego at the door. We all continue to learn and grow as trainers, so learn as much as you can, but be open to suggestions of improvement. Most importantly, make sure you enjoy helping others and practice what you preach. HAVE FUN!!