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When and why did you become a personal trainer?
I became a Personal Trainer shortly after college. My decision to become a Personal Trainer was based solely on my desire to help others lead a healthy life by educating them on correct and sensible nutritional practices, as well as sound exercise principles.
What are some adjectives your clients would use to describe you?
Caring, truthful, direct, scientifically based, determined.
How do you keep your clients motivated?
I believe motivation is achieved from sources already within the individual. My job is to teach the client how to discover this motivation and bring it out. When the individual has been empowered, the individual will succeed not only in leading a healthy lifestyle, but in many other areas of his/her life as well.
What is your best success story?
I have trained individuals like Amy Diaz and Jason Case to assist them in winning the Amazing Race on Television. I have trained Olivia Culpo helping her to win the Miss RI USA, the Miss USA, who also went on to win Miss Universe. I have trained many other state and national title holders, collegiate athletes, general fitness, weight loss, etc. However, my greatest success stories are based more in the areas of exercise and pathophysiology. To assist in helping individuals with serious conditions extend and improve their lives (in collaboration with their Doctors and Physicians) is a feeling that exceeds words that can be written down.
What qualities set you apart from other personal trainers?
I do not believe in separating myself from other personal trainers. I, instead, believe that we should all continue our thirst for knowledge, realizing that we don’t know everything and that there is still much to be learned as science progresses. The ability to distinguish between “Fads” that sell magazines and sound scientifically based programs, is essential in our line of work.
How do you envision growing your personal training business?
I have a slightly different approach to personal training. When you take care of the clients and make their goals your priority then the business takes care of itself. Without very little advertising I have noticed that our “waiting list” continues to grow. I do not believe in the “conveyor belt method” (training as many clients as possible at the expense of sound principles and time needed to help them fully understand how to grow to a point where they become both educated and empowered). At the crossroads of education and empowerment is where the client will excel no matter what the particular goal may be.
What is your best advice to someone just starting in the business?
Learn, study, learn, study, learn and then study again. Broaden your knowledge range so that you may help a wider array of clientele. The more people you can help the better the world around you will be. Take your continuing education courses every year. This keeps you up to date on the true science behind personal training. No shortcuts, only sound proven methods. Avoid the temptation of the latest magazine Fad’s. Instead, use your learned knowledge to decipher what is safe and truly works and what is there only to sell magazines-
Scott A. Read
Owner Scott’s Fitness Inc.